Programmatic media-buying for emerging formats -- and the related issues involving cross-channel measurement and attribution -- are the two topics digital ad execs expect to occupy their time and attention … Read the whole story
"Video helps with Prime conversions and retention," JPMorgan's Doug Anmuth wrote in a research report on internet companies. Read the whole story
Traditional cable and satellite TV bundles now face more competition from a proliferation of "skinny bundles" of channels delivered over the internet and streaming … Read the whole story
Google has defeated a defamation lawsuit by business owner Dawn Bennett, who sued over a blog post written by her former search marketing consultant. Read the whole story
FCC Chairman Ajit Pai was awarded a handmade rifle Friday for the "courage" he displayed in repealing the net neutrality rules. Read the whole story
Despite adding more users than expected during the fourth quarter of 2017, Snap's fortunes are as uncertain as ever. Earlier this week, Citigroup analyst … Read the whole story
A variety of factors, from follower counts to retweets, influence the likelihood that the tweet will appear in Google search queries. Read the whole story
Media companies of all sizes are seeing 3% to 20% of their revenue evaporate as more consumers adopt ad blocking software. Publishers have coalesced … Read the whole story
Based on a new forecast, augmented reality -- including mobile AR and smart glasses -- could reach an installed base of more than 3 … Read the whole story
Marketers wonder: Will AMP revolutionize email marketing or simply upend it? Read the whole story