RTBlog
by Joe Mandese
Ads.txt has reached another critical mass milestone, penetrating more than 50% of the top 5,000 programmatic sites, according to the latest analysis released by Pixalate. In total, that represents
more … Read the whole story
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by Laurie Sullivan
LiveRamp on Monday officially announced the extension of its IdentityLink platform into television, allowing marketers to support people-based TV media planning, buying and measurement. Read the whole story
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by Gavin O'Malley
The social network is ending Explore Feed -- a News Feed experiment that separated professional posts from those of users' friends and family. The … Read the whole story
by Joe Mandese
Months before the EU implements the most punitive consumer privacy laws ever established to regulate the advertising, marketing and media industries, WPP Group, the … Read the whole story
by Alex Weprin
Speaking at a conference hosted by Morgan Stanley, Viacom CEO Bob Bakish said the upcoming OTT service will launch with more than 10,000 hours … Read the whole story
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by Laurie Sullivan
iSpot.tv and LiveRamp have entered a partnership that brings digital measurement tools to television media buys, including broadcast, OTT, syndicated, and local television. Read the whole story
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by Laurie Sullivan
"We think there is still a ton of disruption coming to marketing, and 3Q is at the forefront of leading that disruption," 3Q Digital … Read the whole story
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by Wendy Davis
Illinois residents who are suing Facebook over its facial recognition technology can proceed with their claims that the company is violating a state privacy … Read the whole story
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by Alex Weprin
Apple continues to beef up the executive team overseeing its nascent streaming video efforts. Read the whole story
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by Jess Nelson
In a case that could have wide-ranging effects on email privacy, Supreme Court justices are expected to issue a ruling on whether the Stored … Read the whole story
by Nina Lentini
The dreamy four-hour extravaganza will emanate from 46,000-seat Marpac Slumberdome in Carson City, Nev., and livestream on Facebook.com/CollegeHumor. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Comcast is making IoT moves that can impact more than 15 million people at a time, beginning with its announcement in January that it … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
On February 26, 1928, the New York Times ran a headline: "March of the Machine Makes Idle Hands." The subhead: "Prevalence of Unemployment with … Read the whole story
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by Laurie Sullivan
Google has rolled out a new snippet search experience providing multiple answers based on the query. The change was announced in late January. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Oath has begun to integrate in-store, point-of-sale retail data into online ad targeting, identifying customers' activities and building out device graphs to understand how … Read the whole story