Focusing on more tangible metrics like engagement and traffic gives brands more insight into purchase intent and lower-funnel consumer activity. It brings them one step closer to closing the loop … Read the whole story
Twitter sees TicToc as a way to get users talking about the news they watch on the service, making the platform a one-stop shop … Read the whole story
A federal judge has ruled the company must face a host of claims by consumers who are suing over a series of data breaches … Read the whole story
Siding with Twitter, a federal appeals court has refused to reconsider its decision to dismiss a lawsuit accusing the company of supporting ISIS. Read the whole story
REI has created a campaign to secure its relationships with loyal customers and find new ones based on its #OptOutside initiative. Read the whole story
Over-the-top streaming video bundles will need a robust advertising environment to stay financially viable -- and players in the space may need to team … Read the whole story
This year, the big winners appear to be those companies rising above the nasty political climate to focus on a social challenge in health … Read the whole story
There's a direct correlation between consumer adoption of streaming online TV services and the attrition of conventional cable, satellite and telco tv services, according … Read the whole story
Custom Intent Audiences is designed to improve direct-response advertising for marketers on YouTube. TrueView for Action Ads allows advertisers to customize calls to action … Read the whole story
Google blocked 79 million ads in its network for attempting to send people to malware-infested sites and removed 400,000 of these types of sites … Read the whole story
Instead of filling out a travel calendar of "must attend" industry events, we need to look beyond our own walls and go to unexpected … Read the whole story
Google fell from No. 8 to No. 28, according to the annual Harris Poll Reputation Quotient poll released Tuesday. Apple also tumbled hard, dropping … Read the whole story