Video Insider
by Alex Weprin, Staff Writer
Under the terms of the agreement, TiVo's linear TV viewership data-which includes more than two million households-will now be available in Tru Optik's OTT Marketing Cloud platform. Read the whole story
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by Alex Weprin
The deal will cover the NBA Finals, WNBA Finals and NBA G League, and will feature the YouTube TV logo in all Finals branding … Read the whole story
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by Wendy Davis
News that Cambridge Analytica harvested data from 50 million Facebook users raises "many serious questions concerning Facebook's policies and practices," a group of 37 … Read the whole story
by Gavin O'Malley
The social giant is now being accused of storing the call logs and SMS messages of unwitting Android gadget owners. Facebook says the practice … Read the whole story
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by Wendy Davis
USTelecom will "aggressively challenge state or municipal attempts to fracture the federal regulatory structure." Read the whole story
by Joe Mandese
Andrew Lipsman, a long-time marketing executive at comScore, has joined eMarketer as principal analyst covering retail and ecommerce. He most recently served as senior … Read the whole story
by Joe Mandese
Krish Sailam has been named vice president of programmatic for Merkle's DWA unit. He joins from vice president of programmatic at Interpublic Mediabrands' Cadreon … Read the whole story
by Joe Mandese
Abbey Klaassen, a former trade journalist who joined 360i as CMO in 2015, has been named president of the agency's New York office. Klassen, … Read the whole story
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by Alex Weprin
Braz will be tasked with working with current Innovid customers, as well as securing new client accounts, particularly in the data-driven video and connected … Read the whole story
COMMENTARY
by Or Shani, Op-Ed Contributor
What do marketers want from AI platforms? While destressing marketers from the day-to-day complexities of campaigns is a noble goal, it's still a secondary … Read the whole story