Under the terms of the agreement, TiVo's linear TV viewership data-which includes more than two million households-will now be available in Tru Optik's OTT Marketing Cloud platform. Read the whole story
The deal will cover the NBA Finals, WNBA Finals and NBA G League, and will feature the YouTube TV logo in all Finals branding … Read the whole story
News that Cambridge Analytica harvested data from 50 million Facebook users raises "many serious questions concerning Facebook's policies and practices," a group of 37 … Read the whole story
The social giant is now being accused of storing the call logs and SMS messages of unwitting Android gadget owners. Facebook says the practice … Read the whole story
USTelecom will "aggressively challenge state or municipal attempts to fracture the federal regulatory structure." Read the whole story
Andrew Lipsman, a long-time marketing executive at comScore, has joined eMarketer as principal analyst covering retail and ecommerce. He most recently served as senior … Read the whole story
Krish Sailam has been named vice president of programmatic for Merkle's DWA unit. He joins from vice president of programmatic at Interpublic Mediabrands' Cadreon … Read the whole story
Abbey Klaassen, a former trade journalist who joined 360i as CMO in 2015, has been named president of the agency's New York office. Klassen, … Read the whole story
Braz will be tasked with working with current Innovid customers, as well as securing new client accounts, particularly in the data-driven video and connected … Read the whole story
What do marketers want from AI platforms? While destressing marketers from the day-to-day complexities of campaigns is a noble goal, it's still a secondary … Read the whole story