RTBlog
by Joe Mandese
If I had received Wall Street analyst Brian Wieser's most recent note to investors a day earlier, I would have thought it was an April Fool's prank, but the fact … Read the whole story
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by Alex Weprin
According to the Advanced TV Primer report, which video advertising platform Videology just released, 79% of advertisers and agencies surveyed plan to use advanced … Read the whole story
by Gavin O'Malley
"We connect people ... Period," Andrew "Boz" Bosworth, a Facebook vice president, wrote in a June 2016 post just published by 'BuzzFeed.' "Maybe it … Read the whole story
by Joe Mandese
The bad news is that Madison Avenue values people at a rate that is considerably below minimum wage. The good news is that most … Read the whole story
by Chuck Martin
Amazon has made new additions to Alexa, enabling the smart speaker to directly link with video content and services from other sources. The additions, … Read the whole story
by Alex Weprin
Cheddar Big News (CBN, for short) will officially launch in April as a complement to Cheddar's business and lifestyle focus. Read the whole story
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by Wendy Davis
A federal judge in Boston has handed a partial defeat to classifieds site Backpage in a lawsuit brought by three teens who alleged that … Read the whole story
COMMENTARY
by Leo Kivijarv, Op-Ed Contributor
Recently, "Research Intelligencer" approached PQ Media with the following question: How much of total consumer media usage is spent solely with advertising? This is … Read the whole story
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by Wendy Davis
The privacy lawsuit alleged that Facebook violated the federal wiretap law by intercepting users' messages and scanning them. The company reportedly did so in … Read the whole story
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by Richard Whitman, Columnist
According to sources, the behind-the-scenes bickering between the two companies never stopped despite the formal cessation of talks in 2014. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Facebook, which has relied on firms like Acxiom to drive targeted ads, now says it will no longer use them. Read the whole story
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by Wayne Friedman
Warc estimates $63.4 billion was spent in 2017 on worldwide programmatic ad platforms, but only about 40% got to the "working media level" -- … Read the whole story