HQ, which until this point has not had ads or sponsors, last week turned on the advertising spigot. Just as the show tries to turn an app into a nightly … Read the whole story
ESPN, the Walt Disney-owned media brand, says ESPN+ will be an integrated part of a completely redesigned and reimagined ESPN App -- an "all-in-one … Read the whole story
Mobile app marketers were exposed to $700 million to $800 million in ad fraud in the first quarter of the year, per fresh findings … Read the whole story
TrueView for reach combines elements of TrueView in-stream ads -- which are typically 30 seconds or longer and allow users to skip the ad … Read the whole story
"As technology develops at a rapid pace, Silicon Valley needs to ensure that the proper protections are in place to guard consumer privacy," Missouri … Read the whole story
Spotify takes to the main financial stage this morning as investors will be able to directly buy and sell shares in the Stockholm, Sweden-based … Read the whole story
Founding partner Mohan Ramaswamy and design director Sarah Sampsel created a compelling product to hit all the necessary notes in today's complicated digital advertising … Read the whole story
The birthday email is one of the best-performing personalized marketing campaigns, and has been for years.Research done by Optimove gathered new data that showed, … Read the whole story