Video Insider
by Alex Weprin, Staff Writer
HQ, which until this point has not had ads or sponsors, last week turned on the advertising spigot. Just as the show tries to turn an app into a nightly … Read the whole story
by Wayne Friedman
ESPN, the Walt Disney-owned media brand, says ESPN+ will be an integrated part of a completely redesigned and reimagined ESPN App -- an "all-in-one … Read the whole story
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by Gavin O'Malley
Mobile app marketers were exposed to $700 million to $800 million in ad fraud in the first quarter of the year, per fresh findings … Read the whole story
by Alex Weprin
TrueView for reach combines elements of TrueView in-stream ads -- which are typically 30 seconds or longer and allow users to skip the ad … Read the whole story
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by Wendy Davis
"As technology develops at a rapid pace, Silicon Valley needs to ensure that the proper protections are in place to guard consumer privacy," Missouri … Read the whole story
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by Thom Forbes
Spotify takes to the main financial stage this morning as investors will be able to directly buy and sell shares in the Stockholm, Sweden-based … Read the whole story
COMMENTARY
by Melynda Fuller
Founding partner Mohan Ramaswamy and design director Sarah Sampsel created a compelling product to hit all the necessary notes in today's complicated digital advertising … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The birthday email is one of the best-performing personalized marketing campaigns, and has been for years.Research done by Optimove gathered new data that showed, … Read the whole story