Social Media Insider
by Gavin O'Malley, Staff Writer
After more than a month of terrible press for Facebook, this year's F8 was supposed to be a modest affair. While light on controversy, the first day of the company's … Read the whole story
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by Alex Weprin
Video advertising platform SpotX will be applying Nielsen data to its connected TV inventory, allowing brands to understand the unduplicated and incremental reach of … Read the whole story
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by Alex Weprin
In its programming, the company leaned into its strengths: sports, built around Yahoo Sports; news, built around HuffPost; and personal finance, built off Yahoo … Read the whole story
by Gavin O'Malley
Feeling quite confident in its continued success, Apple's board just approved a $100 billion share repurchase authorization, along with a 16% increase in its … Read the whole story
by Gavin O'Malley
In Q1, the "camera company" took in revenue of nearly $231 million, an increase year-over-year. Since Q4 2017, revenue is down 19%. Read the whole story
by Wendy Davis
T-Mobile's proposed $26 billion acquisition of Sprint could result in "higher prices and fewer innovative services," Sen. Ed Markey warns in a letter to … Read the whole story
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by Wendy Davis
Facebook plans to roll out a feature allowing users to disconnect their web-browsing histories from their accounts. Read the whole story
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by Laurie Sullivan
Four media industry trade associations want Google to adjust its position on privacy and data protection. A letter sent to Google CEO Sundar Pichai … Read the whole story
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by Alex Weprin
The solution gives subscribers targeting of digital audiences based on their interests, lifestyle and behavior, in addition to more traditional demographics like age and … Read the whole story
by Alex Weprin
BBC News framed itself as a place where marketers and consumers can find a trustworthy environment in a media landscape littered with doubt, skepticism … Read the whole story
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by Laurie Sullivan
IAB Europe and IAB Tech Lab have released technical specifications for the Transparency & Consent Framework after a 30-day public review. Read the whole story
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by Laurie Sullivan
Criteo's revenue was boosted by Criteo Customer Acquisition, Shopper Graph and Sponsor Products, which launched after HookLogic was acquired in 2016, the company said. Read the whole story