"We break the linear consumption [of sports] into small bites of what is happening now, and creatively package it in new ways," says Heed CEO Danna Rabin. Read the whole story
Google and YouTube continue to take search market share -- particularly on mobile devices and in local markets, where rivals remain weak. Read the whole story
Google on Monday announced it will make the new version of AdWords the exclusive way for marketers to manage their ad campaign accounts. By … Read the whole story
In the not-too-distant past, most people would save local news viewing for their living rooms. Now, 51% of video streamers report watching local news. Read the whole story
"Verizon has decided not to continue with the coalition so that we can focus our efforts on creating a national framework for privacy and … Read the whole story
Senate Democrats are urging regulators to scrutinize whether T-Mobile's proposed $26 billion acquisition of Sprint will harm consumers, including ones who primarily connect to … Read the whole story
The announcement was made as the Interactive Advertising Bureau holds its annual Video Symposium in New York City, where firms including Tremor Video DSP … Read the whole story
The West Coast NewFronts will be held at NeueHouse and will feature presentations from digital programmers geared toward brands and media buyers. Read the whole story
"There are a small handful of brands which we consider 'Teflon' -- they are so well regarded that bumps in the road have a … Read the whole story
This year, 84 million U.S. households will be technically reachable via some form of "addressable TV," including 52 million via conventional addressable set-top boxes, … Read the whole story