RTBlog
by Joe Mandese
I was already thinking about the role blockchain may or may not play in digital media buying, especially the programmatic kind, before Parsec's Marc Guldimann circulated a well organized assessment … Read the whole story
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by Alex Weprin
On the surface, the numbers look stark. The number of households subscribed to a traditional cable, satellite or telco TV service fell by 0.8% … Read the whole story
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by Wendy Davis
"Turn was able to synchronize its cookies with plaintiffs' mobile devices because Verizon embedded an identifier in their web traffic, where anyone could see … Read the whole story
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by Alex Weprin
More than half of HBO's direct-to-consumer subscribers bought the service through Amazon Channels instead of through HBO's web platforms, with an even higher number-nearly … Read the whole story
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by Gavin O'Malley
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number … Read the whole story
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by Wendy Davis
Contact lens purchasers can proceed with an antitrust lawsuit alleging that 1-800 Contacts and other online retailers wrongly agreed to limit their search ad … Read the whole story
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by Steve McClellan
Some 15% of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying techniques into plans today, and another … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
Strategy Analytics' results show that Amazon's market share continues to slip as other home hubs hit the market. Amazon has shipped about 4 million … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
He called in 14 tech giants, and four showed up. Is the Culture Secretary getting desperate for signs of progress? Read the whole story