RTBlog
I was already thinking about the role blockchain may or may not play in digital media buying, especially the programmatic kind, before Parsec's Marc Guldimann circulated a well organized assessment … Read the whole story
On the surface, the numbers look stark. The number of households subscribed to a traditional cable, satellite or telco TV service fell by 0.8% … Read the whole story
"Turn was able to synchronize its cookies with plaintiffs' mobile devices because Verizon embedded an identifier in their web traffic, where anyone could see … Read the whole story
More than half of HBO's direct-to-consumer subscribers bought the service through Amazon Channels instead of through HBO's web platforms, with an even higher number-nearly … Read the whole story
Marketers will be able to search through a list of potential influencer partners based on "audience match," reach, engagement, follower counts, and the number … Read the whole story
Contact lens purchasers can proceed with an antitrust lawsuit alleging that 1-800 Contacts and other online retailers wrongly agreed to limit their search ad … Read the whole story
Some 15% of ANA members surveyed in a new Forrester-ANA report say they're incorporating addressable and advanced TV-buying techniques into plans today, and another … Read the whole story
- COMMENTARY
Turner Broadcasting president David Levy and other Turner executives are suggesting the industry should do away with the Nielsen rating. That is quite a … Read the whole story
COMMENTARYStrategy Analytics' results show that Amazon's market share continues to slip as other home hubs hit the market. Amazon has shipped about 4 million … Read the whole story
- COMMENTARY
He called in 14 tech giants, and four showed up. Is the Culture Secretary getting desperate for signs of progress? Read the whole story
