Social Media Insider
by Gavin O'Malley, Staff Writer
The popular Facebook unit is positioning the feature as a way for users to further personalize their accounts, but it could spell trouble for marketers and their branded content partners. Read the whole story
by Alex Weprin
YouTube TV had been added to Nielsen's national audience ratings through the firm's Digital In TV Ratings last summer. Read the whole story
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by Wendy Davis
"We need to prevent the deliberate misuse of Americans' personal information and ensure that the FCC is working to protect against current and future … Read the whole story
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by Alex Weprin
The new solution is geared toward content on TV screens, which are also where consumers increasingly spend their time watching premium content. It will … Read the whole story
COMMENTARY
by Kean Graham, Columnist
The day is almost here, and ad technology-affected companies are scrambling to become compliant by May 25. The General Data Protection Regulation (GDPR) was … Read the whole story
by Alex Weprin
Xumo, which is primarily available through smart TVs manufactured by companies like LG, Panasonic, and Hisense, currently has more than 140 channels comprised of … Read the whole story
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by Wendy Davis
The NAD says T-Mobile's ads could convey that its network "is broadly superior to all of its competitors across numerous metrics relevant to unlimited … Read the whole story
by Gavin O'Malley
Header bidding technology for app inventory continues to show significant growth, new research suggests. For PubMatic, global app impression volumes rose 84% from the … Read the whole story
COMMENTARY
by Amanda Silvia, Op-Ed Contributor
Despite the race for companies to develop and deliver 5G to their customers, survey findings show that only 27% are likely to switch carries … Read the whole story
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by Thom Forbes
It was not a good day for a couple of moguls of the Post-industrial Age who have become so much more than they originally … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Forrester report suggests retail brands will invest 55% more in online marketing and advertising by 2023 and less in traditional search channels as … Read the whole story
COMMENTARY
by Ben Spiegel, Op-Ed Contributor
Thanks to ad blockers and walled gardens, marketers have had to rethink how to win in digital and leverage "new" tactics, including digital influencers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter. Read the whole story