"If companies can afford to protect Europeans' privacy, they can also afford to do so for their American customers and users," Senator Ed Markey stated today. Read the whole story
As the GDPR goes into enforcement Friday, marketers are rethinking their reliance on customer data. About 40% of those participating in a study now … Read the whole story
Four social media sites -- Facebook, Google, WhatsApp and Instagram -- have been accused of "forced consent." Read the whole story
"As access to cookie IDs disappears, GDPR could substantially decrease programmatic/data driven-advertising in the EU and threaten its future in the U.S.," Doug Stevenson, … Read the whole story
The "Do Not Track Kids Act" would prohibit companies from collecting personal data, including location information and tracking data, from young teenagers without their … Read the whole story
RYOT Studio, the branded content studio launched by Oath late last year, announced two programs: The Earthrise Project, comprising thousands of pieces of readymade … Read the whole story
The music video hosting service Vevo says it will instead focus on platforms like YouTube. Read the whole story
Point your phone at a lovable but aloof dog and Google Lens will tell you she's a wire-haired fox terrier. See that piece of … Read the whole story
In the form of an alert on users' News Feed, the tech titan requests users review everything from the ads they see to to … Read the whole story
The surge in Netflix stock on Thursday is in line with a string of good, or make that great, news from Netflix. Its stock … Read the whole story
One thing about the Internet of Things is that there's a lot going on behind the scenes. To get a flavor of some of … Read the whole story
The world of television advertising is undergoing dramatic change, and one of its top executives is taking a page out of history to help … Read the whole story