The backlash to Accenture's announcement that it's getting into the programmatic media-buying business surprised me. Not because Accenture is diversifying, but because some pundits see a problem with that. The … Read the whole story
The deal, expected to close at the end of 2018, will see Microsoft bring its tools and services to even more developers, including those … Read the whole story
In an overall $2 billion deal, Discovery will secure live linear rights in 220 markets and territories, starting in 2019 and extending to 2030, … Read the whole story
Apple reportedly is expanding its advertising network through search by partnering with Pinterest and Snap. Read the whole story
Over the past decade, the app platform has generated more than $130 billion, according to a new report from App Annie. Despite a lower … Read the whole story
CheddarU will be shown in public spaces like gyms and cafeterias, and on campus TV systems, available for free to any qualifying campus that … Read the whole story
Digital shoplifters are costing publishers fourteen million pounds per year. That's an average of GBP630,000 each. Read the whole story
Chief Content Officer Joel Stillerman, who joined Hulu less than a year ago from AMC Networks, and Partnerships and Distribution SVP Tim Connolly will … Read the whole story
In a blog post, the company says that "while we believe our intentions were good, the language was too vague, we created confusion and … Read the whole story
In place of the fated feature, Facebook says it's currently developing better ways to share news with its more than 2.1 billion users. In … Read the whole story
Victims of a mass shooting in Dallas say they should be able to proceed with claims that Twitter, Facebook and Google enabled the spread … Read the whole story
"Facebook publicly affirmed that it believes that age-restrictive job advertising is appropriate," the Communications Workers of America and other plaintiffs allege in an amended … Read the whole story
One of the most significant pieces of data in Kleiner Perkins digital analyst Mary Meeker's 2018 "Internet Trends" report is a table on page … Read the whole story