Social Media Insider
Thumbing its nose at Facebook, Apple is taking direct aim at the social giant's Web-tracking tools. What Apple's calls an "Intelligent Tracking Prevention" feature will block data collection through social … Read the whole story
President Trump will appeal a ruling that he violates the First Amendment rights by blocking critics on Twitter. Read the whole story
Marketers will now be able to programmatically target audiences based on mobile app consumption and demographics, expand the mobile app audience segments in PushSpring … Read the whole story
Now members of Facebook's Audience Network can bid into auctions for publishers that manage app monetization in house. With header bidding, publishers can conduct … Read the whole story
Crossover Media Group Sales, a new ad sales firm, is hoping to capitalize on the growth of over-the-top video and digital audio like podcasts. … Read the whole story
OTT revenue grew 15.2% in 2017 to $20.1 billion in the U.S. It is expected to hit $22.6 billion this year, for a 10% … Read the whole story
View-through rates (VTRs) for native video ads remain high in the first three months of 2018. In-feed native video VTRs average around 40% worldwide … Read the whole story
Facebook and Google failed to comply with a Washington law requiring companies to maintain publicly available information about political ads, a new lawsuit alleges Read the whole story
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GDPR is a wake-up call to marketers across the US to take stock of their own data and think about whether they are maximizing … Read the whole story
Netflix is pushing its theatrical film business to focus on a small subset of movies over time -- meaning those big-time summer and holiday … Read the whole story
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As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story
- COMMENTARY
Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It's now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and … Read the whole story
