Social Media Insider
by Gavin O'Malley, Staff Writer
Thumbing its nose at Facebook, Apple is taking direct aim at the social giant's Web-tracking tools. What Apple's calls an "Intelligent Tracking Prevention" feature will block data collection through
social … Read the whole story
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by Wendy Davis
President Trump will appeal a ruling that he violates the First Amendment rights by blocking critics on Twitter. Read the whole story
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by Alex Weprin
Marketers will now be able to programmatically target audiences based on mobile app consumption and demographics, expand the mobile app audience segments in PushSpring … Read the whole story
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by Gavin O'Malley
Now members of Facebook's Audience Network can bid into auctions for publishers that manage app monetization in house. With header bidding, publishers can conduct … Read the whole story
by Alex Weprin
Crossover Media Group Sales, a new ad sales firm, is hoping to capitalize on the growth of over-the-top video and digital audio like podcasts. … Read the whole story
by Wayne Friedman
OTT revenue grew 15.2% in 2017 to $20.1 billion in the U.S. It is expected to hit $22.6 billion this year, for a 10% … Read the whole story
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by Laurie Sullivan
View-through rates (VTRs) for native video ads remain high in the first three months of 2018. In-feed native video VTRs average around 40% worldwide … Read the whole story
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by Wendy Davis
Facebook and Google failed to comply with a Washington law requiring companies to maintain publicly available information about political ads, a new lawsuit alleges Read the whole story
COMMENTARY
by Stephen Upstone, Op-Ed Contributor
GDPR is a wake-up call to marketers across the US to take stock of their own data and think about whether they are maximizing … Read the whole story
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by Wayne Friedman
Netflix is pushing its theatrical film business to focus on a small subset of movies over time -- meaning those big-time summer and holiday … Read the whole story
COMMENTARY
by Nicole McCallum, Op-Ed Contributor
As we become more familiar and comfortable with this language exchange, we must look at the effect it will produce on the culture of … Read the whole story
COMMENTARY
by Myles Younger, Columnist
Ad blockers. Safari Intelligent Tracking Prevention. GDPR. Cambridge Analytica. It's now undeniable: the door is closing on unfettered user-level data and behavioral targeting, and … Read the whole story