The growth of in-app mobile video ads is the result of two key trends in consumer technology: the high share of mobile time spent in apps and the growth in … Read the whole story
According to a new study from L.E.K. Consulting, the streaming market is becoming more and more crowded, with services like Netflix competing with streaming … Read the whole story
Facebook shared user data with Chinese mobile device makers, including Huawei, a company closely connected to the Chinese government, which has been flagged by … Read the whole story
The annual Global Video Benchmarks Study released by video marketing platform Innovid found a 58% increase in the number of advertisers running data-driven campaigns … Read the whole story
The parent of a young YouTube user who allegedly was tracked by Google for ad-targeting purposes has no grounds to bring a privacy lawsuit, … Read the whole story
The social networking service argues in court papers filed this week that the federal Communications Decency Act broadly immunizes Web services providers from liability … Read the whole story
"Marketers ... made it clear that it's not more data they are looking for, rather better insight. They're aflush with dashboards." Read the whole story
The deal will allow marketers at small to medium-sized businesses to optimize search marketing campaigns they run on Bing through NetElixir's LXRGuide platform. Read the whole story
Brought to you by Havas, a blockchain-powered loyalty rewards program. Read the whole story