Social Media Insider
by Gavin O'Malley, Staff Writer
We know the social network collected info from computers and phones. Facebook tracks unique identifiers, including device IDs; those from games, apps or accounts people use; Family Device IDs; and … Read the whole story
by Wendy Davis
In a defeat for the Trump administration, a federal judge has refused to block AT&T's $85 billion proposed acquisition of Time Warner. Read the whole story
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by Alex Weprin
NBCU has new targets as it grows its ad business and has proven it competes with every other media company, said Linda Yaccarino, chairman, … Read the whole story
by Wendy Davis
"It would vastly affect our view of the size of the multicultural market, and ultimately is likely to pull dollars away from multicultural marketing … Read the whole story
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by Alex Weprin
The video advertising and monetization platform SpotX and the native supply-side platform Sharethrough are partnering "to bring SpotX's programmatic infrastructure for outstream demand to … Read the whole story
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by Alex Weprin
The brand-safety element will be backed by contextual intelligence tools, such as those developed by Grapeshot, to ensure ads only appear on brand-safe supply. Read the whole story
by Gavin O'Malley
In a bid to improve users' overall shopping experiences, Facebook is threatening to ban brands for bad business practices -- both on and off … Read the whole story
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by Laurie Sullivan
A handful of brands such as Audi, Nintendo, Olympic channel, Artemis Hotel and Netflix have been testing the ad unit sold on a cost-per-view … Read the whole story
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by Laurie Sullivan
The always-on consumer has caught up with Google and now demands more from brands and retailers. On Tuesday Google released several new ways for … Read the whole story
by Laurie Sullivan
Carousel Ads, which initially debuted on social sites like Facebook and search engines like Microsoft Bing, have made their way to LinkedIn. Read the whole story
COMMENTARY
by Melynda Fuller
"Modern Love" has long been one of the newspaper's most popular columns in print and digital, since its launch in 2004. The series will … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There are plenty of reasons to use voice assistants, but one of the key drivers is speed. The majority (82%) of voice assistant users … Read the whole story