One of the unintended consequences of marketer efforts to comply with the EU's new consumer data privacy rules has been a push by some to gather even more potentially sensitive … Read the whole story
In two years, money spent on mobile advertising will be more than twice the money spent on desktop advertising. Read the whole story
"The increasing popularity of in-home, internet-connected devices and voice-activated technologies raises questions about the types of data they collect, store, and share, and the … Read the whole story
The company's top marketing executive, Keith Weed, made the announcement at Cannes. It's part of a broader effort at the company to eradicate fraud … Read the whole story
Advanced TV advertising company BrightLine is adding voice activation to its InCast enhanced OTT ad platform. BrightLine's solution identifies which voice assistant is used … Read the whole story
Live.ly allowed creators to stream live video from from the app, similar to apps like Periscope. That capability will be added to Musical.ly in … Read the whole story
The deal with Apple may include a talk show or focus on scripted or reality programming. The content may even go beyond video. The … Read the whole story
A judge in California refused to dismiss white nationalist Jared Taylor's lawsuit alleging that Twitter violated California law by banning him. Read the whole story
When The Basement became Schlage's agency of record in 2017, it transitioned the door hardware brand's ad-buying strategy from traditional linear TV to programmatic, … Read the whole story
Nearly 60% of U.S. adults have received "storage full" notifications at least three times in the past year, according to a study conducted by … Read the whole story