Mobile Insider
Consumers' increasing willingness to do just about anything with their phones is driving these numbers. But, that's not the only factor. Read the whole story
Tailored for easy mobile viewing, full-screen videos begin playing the moment users open the new app. Read the whole story
The new product, announced Wednesday at Cannes, combines three new tools to test variations of ads and measure their impact. Read the whole story
The Federal Trade Commission plans to hold wide-ranging hearings across the country to examine whether to revise its approach to enforcement in light of … Read the whole story
With subscription groups, Facebook is offering built-in tools designed to simplify the process. The test ties into Facebook's broader efforts to lure content creators, … Read the whole story
A group of parents who are suing Disney over alleged privacy violations have expanded their case by adding Twitter's MoPub and comScore as defendants. Read the whole story
The new tool combines linear TV, over-the-top video, connected TV, desktop and mobile, and will examine "the total incremental sales driven by a given … Read the whole story
Stinchcomb had been chief distribution officer for the independent non-fiction streaming video service, securing deals with companies like Verizon, Comcast and Sling to gain … Read the whole story
A new Return Path survey provides some takeaways about email marketing. One is that it doesn't pay to buy outside email lists. Read the whole story
