Real-time marketing can be incredibly effective, but it doesn't come without its costs. Turns out, one of them is, well, time. A new report being released today by the CMO … Read the whole story
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more … Read the whole story
Video streaming services dramatically increased national TV ad spending for the first six months of 2018 due to highly viewed sports programming such as … Read the whole story
"Google gave hundreds of third-party developers -- like marketing and data-mining firms -- privileged access to its users' inboxes," a new class-action complaint alleges. Read the whole story
Due to slowing smartphone sales, Samsung now estimates that second-quarter earnings grew at the slowest pace in over a year. Read the whole story
The change, rumored for some time, officially went into effect July 4. Moviepass did not indicate how much peak pricing will cost, saying only … Read the whole story
A group of 14 locksmiths are asking a federal appellate court to revive a lawsuit accusing Google, Bing and Yahoo of promoting listings by … Read the whole story
In a statement to CNet, a Netflix spokesperson said that usage of the written reviews had declined over time, and that they were not … Read the whole story
Teens are paying attention to Walmart's partnership with Feeding America, McDonald's HACER Scholarships and the Ronald McDonald House, and Microsoft's K-12 STEM programs. Read the whole story
It appears that when people start using smart speakers, they may use voice assistants more on smartphones. Read the whole story