The Association of National Advertisers -- which criticizes the new privacy measure -- plans to lobby for changes. Read the whole story
The government's appeal will be heard by the D.C. Circuit Court of Appeals. Last month, U.S. District Court Judge Richard Leon rejected the government's … Read the whole story
Copyright Match scans uploaded videos and determines whether they are being uploaded for the first time. If the same (or similar) videos are subsequently … Read the whole story
GeoEdge has built real-time malware-blocking technology into its platform, allowing publishers to monitor and keep ads that might have malicious code from serving up … Read the whole story
Lenovo will settle a class-action accusing it of shipping notebooks with adware that contained security flaws. Read the whole story
The IAB's fourth podcast upfront is set for Sept. 6. Podcast ad revenues are forecast to double by 2020, IAB EVP of industry initiatives … Read the whole story
The publishing studio, Lion Studios, unofficially launched this part March. Since then, AppLovin credits the division with driving hundreds of millions of app downloads … Read the whole story
PwC's Global Entertainment and Media Outlook 2018-2022 suggests "monetising existing core brands, products and intellectual property through new channels and platforms, either owned and … Read the whole story
Committing to automation may be a double-edged sword for search marketers as Google firms up plans to automate all facets of online advertising. Read the whole story
Especially for mothers, who don't get much free time, the satisfaction of having the uninterrupted time to themselves is unparalleled. The freedom from a … Read the whole story
VR is in dire need of more and better marketing. People need a reason to try it, but usually like it it when they … Read the whole story
Data is not going to define the future of successful TV advertising, any more than it has defined digital advertising. I know that's not … Read the whole story
While Nike highlights the true colors for the two World Cup finalists, marketers also will show their true colors by connecting with influencers talking … Read the whole story