"Our goal is to recreate the magic of yesteryear with the original Brat Pack.' How do we take the stylistic elements of that content, like from 'Ferris Bueller' or 'Risky … Read the whole story
That's the projection released Tuesday morning from eMarketer as part of its revised calculations for U.S. cord-cutters. Cord-cutters will climb to 33 million people … Read the whole story
Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billion vs. the $32.171 billion expected by a Thomson Reuters consensus estimate. Earnings … Read the whole story
There was 4% less revenue from TV upfront deals made in summer 2017. TV networks saw stronger near-term ad sales in the scatter market, … Read the whole story
This is not a short-lived trend; in fact, it's only the beginning, Sam Mylrea, CEO of PureCars tells "Drive Time." Read the whole story
As we move toward meaningful time-in-view metrics, we may need a maximum as well as a minimum metric. Read the whole story
"Since the relaunch just weeks ago, conversions have significantly increased, as have interactions, adds-to-cart, and order checkouts," Jumpshot notes on its digitalconsumer.com site, adding: … Read the whole story
Regulators are now accepting comments from the public about T-Mobile's proposed $26 billion acquisition of Sprint. Read the whole story
The MPAA is calling for criminal prosecutions against "creators of pirate add-on software," as well as distributors of preloaded devices. Read the whole story
Counterfeit inventory diverted 1% of ad spend for display and 72% of video spend, tests conducted by Guardian US found. The anti-fraud website script … Read the whole story