"Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO Brian Long, Read the whole story
Consumers are leading general marketers in adoption of rewarded ads for two reasons, says Maggie Mesa, vice president of mobile business development at OpenX, … Read the whole story
"The changes announced by Apple will block tools used to support many online functions, including content personalization and advertising by forcing users to click … Read the whole story
Ever wondered what would happen if you turned ads.txt off? "The Guardian" did. The results were alarming. Read the whole story
Tron, a blockchain company from China, officially acquired BitTorrent on Wednesday for $126 million in cash, the company confirmed in a blog post. BitTorrent … Read the whole story
The cost to advertise on Facebook is beginning to wane again, and is projected to expand at a slower rate than supply by Q4 … Read the whole story
"If the European Commission's allegations are true, Google's conduct may have violated both federal and state antitrust laws," Missouri Attorney General Josh Hawley states. Read the whole story
Smartphones seem to be very important for many millennials. A new survey suggests that nearly 10% of millennials would rather sacrifice their pinky finger … Read the whole story
The Tune report estimates 27% were prompted by an ad to reinstall an app, 3% by a promotion and 3% by a website. Tune … Read the whole story
It is essential that marketers know what customers want from a relationship and then collect data as a way to deliver it, rather than … Read the whole story
Organic search is typically the first step in a real estate purchase or rental. In the U.S. there is a lot to go around. … Read the whole story
Here are ten effective subject lines from KnowBe4. But don't try to use them in your emails. Read the whole story