PolicyBlog
"We disagreed with the ruling in Europe and would have concerns about this principle being exported to other jurisdictions," Google told the NTIA. Read the whole story
Google on Thursday introduced a new inventory control in Display & Video 360 that allows advertisers to choose only to run campaigns on sites … Read the whole story
Twitter's stock price crumbled by just under 20% early Friday as it beat analysts' Q2 revenue estimates. Read the whole story
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers … Read the whole story
Advertising and services designated as "other" in Amazon's reporting practices became one of the fastest-growing segments of its business in Q2 2018, along with … Read the whole story
While the industry continues to debate the ROI of social-media influencers, Europe's InfluencerDB is attempting to monetize the performance of brands that are implementing … Read the whole story
The Coalition for Innovative Media Measurement and the American Association of Advertising Agencies are teaming up to study, analyze and compare leading TV attribution … Read the whole story
YouTube is expanding its virtual reality by making it available on Samsung Gear VR headsets. YouTube VR already has been available on HTC Vive, … Read the whole story
- COMMENTARY
Amazon is the king of retail, and every now and then it finds new ways to tax its partners. The company's Sponsored Product ads, … Read the whole story
Some AT&T ads for high-speed fiber broadband service should carry disclaimers about the service's limited availability, an industry self-regulatory group said this week. Read the whole story
It could be a point of differentiation for consumers as the saturated smartphone market slows down. Read the whole story
