RTBlog
Do the math in media-buying terms, and clinical trial studies likely have one of the highest effective CPMs in the media business: $8 billion divided by 1 million successful trial … Read the whole story
Twitter's stock price crumbled by just under 20% early Friday as it beat analysts' Q2 revenue estimates. Read the whole story
Regulators in New York say they are revoking their approval of Charter's 2016 merger with Time Warner Cable due to Charter's alleged failure to … Read the whole story
Google on Thursday introduced a new inventory control in Display & Video 360 that allows advertisers to choose only to run campaigns on sites … Read the whole story
"I want today to register my concern that laws and regulations intended to promote privacy may build protective moats around large companies," Noah Joshua … Read the whole story
"The most surprising thing is that the stock didn't pop more," Sucharita Kodali, Forrester's vice president, principal analyst tells "Marketing Daily." Read the whole story
The new interface offers personalization options, one-click campaign breakdowns for reporting, and new search capabilities. The platform has also integrated voice. Read the whole story
Mediahub found "TV" is still tv, but in some cohorts, especially younger demos, many consider mobile devices "TV" as an interface. Read the whole story
YouTube is expanding its virtual reality by making it available on Samsung Gear VR headsets. YouTube VR already has been available on HTC Vive, … Read the whole story
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After analyzing 33,500 keywords and 1 million pages of search results, analysts at SEO PowerSuite found no noticeable impact on mobile page rankings in … Read the whole story
Amid one of the most contentious periods in the history of the ad industry's two leading trade associations -- the Association of National Advertisers … Read the whole story
The firm says it protects the identities that had flaws on its web site, and that the problem has been fixed. Read the whole story
Advertising and services designated as "other" in Amazon's reporting practices became one of the fastest-growing segments of its business in Q2 2018, along with … Read the whole story
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Penske will use Buzz Angle's tools to mine and create content for 'Rolling Stone,' 'Variety,' 'Deadline' and 'IndieWire,' including the creation of custom music … Read the whole story
- COMMENTARY
Publishers have so much data about what their audiences do offline, the content they consume, the purchases they make. Harnessing that data to give … Read the whole story
