The rise of mobile video, social video and streaming have already dramatically shifted the way we consume video, but both legacy media companies and new upstarts are betting that these … Read the whole story
A new-and-improved comScore is making new strides in the next generation of TV market players. This morning, it was announced that a new "Campaign … Read the whole story
"Users have no reason to expect that certain browsing behavior could determine the interest they pay on an auto-loan, much less that what their … Read the whole story
Carter, currently Spotify's global head of creator services, will remain as an adviser to the company following his departure. Read the whole story
YouTube is already tweaking its model, opening the paywall a crack in a bid to attract more subscribers. The premium, paid nature of the … Read the whole story
1-800 Contacts plans to defend itself in an antitrust lawsuit by arguing that its search-ad agreements with rivals were reasonable, the company says in … Read the whole story
Advertisers are not seeking innovation for innovation's sake, but rather innovation that drives ROI, Dentsu Aegis Network's Jon Kovalcik, tells "Marketing Daily." Read the whole story
Aivon created an exchange where companies can share content worldwide. Artificial Intelligence enables Aivon to support metadata that makes content searchable within videos for … Read the whole story
Scams to outsmart Amazon's algorithms, intended to serve the most relevant results at the top of results pages, are growing nearly as fast as … Read the whole story
The company will use the numbers gained from its partnership with Nielsen to connect advertisers with a brand-friendly environment, offering them a clear path … Read the whole story
The social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives. Read the whole story
Last week, both YouTube and Facebook gave the web video channel InfoWars and its editor Alex Jones a long overdue time-out, but it's important … Read the whole story