RTBlog
by Joe Mandese
Of all the existential issues Madison Avenue has had to grapple with in recent years, none seems so antithetical as new models that effectively bypass media altogether and treat the … Read the whole story
by Wendy Davis
California's net neutrality bill "is now officially back on track," state Senator Scott Wiener says. Read the whole story
-
by Alex Weprin
NBCUniversal is aiming to launch a new streaming service and app, called WatchBack, by the end of the year, according to multiple reports. Unlike … Read the whole story
by Gavin O'Malley
Despite competition from Google, Samsung, PayPal, Venmo, Square, Stripe, and other wallet providers, Munster expects Apple to benefit greatly from this growth trend. Read the whole story
by Alex Weprin
Hulu will curate 60 episodes of the program, including events like the Tournament of Champions, Battle of the Decades and College Championship. Read the whole story
-
by Alex Weprin
Specifically, the deal gives publishers and advertisers access to Cuebiq's Footfall attribution capabilities, which track visits to physical stores, dwell time and other location-based … Read the whole story
by Wendy Davis
Facebook is asking a federal appellate court to rule that an anti-robotexting law unconstitutionally restricts the company's free speech rights. Read the whole story
by Laurie Sullivan
The latest push is focused on searching, discovering and discussing TV topics on Reddit's platform, where 47 million users frequently advise others on TV … Read the whole story
-
by Laurie Sullivan
"Not only did they want to stop showing consumers online ads for products they already bought in stores, but also show them more relevant … Read the whole story
by Wayne Friedman
For all of Viacom's efforts in advanced advertising -- its Advanced Marketing Solutions business -- Viacom says the company expects revenue growth of 33%, … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Linear TV was still the live-event king during the FIFA World Cup, but numbers were up significantly for live streaming of the event. Read the whole story
COMMENTARY
by David Danziger
CMOs want to understand how their advertising efforts affect overall revenue and how to improve upon that same success again and again. Here's how … Read the whole story