Social Media Insider
Nielsen is stepping up its social skills, and offering additional insights into the performance of content posted by accounts officially associated with TV programming. Read the whole story
Founders David Smith and Karen McFee have sold Mediasmith -- not to a big agency holding company, management consultant, digital platform or technology firm … Read the whole story
Amazon reported Tuesday that its B2B platform hit an annualized rate of $10 billion globally. Read the whole story
- COMMENTARY
Google shows results based on an algorithm. It takes into account various factors to determine how high up a piece should appear in the … Read the whole story
Christian Vollerslev has been promoted to president of the OOH agency while retaining current duties as chief commercial officer at the shop's U.S. parent … Read the whole story
The European Programmatic Market Sizing Report, released Wednesday at DMEXCO, reveals programmatic display advertising in Europe grew 27.1% to EUR12bn ($13.94 billion) in 2017. Read the whole story
COMMENTARYFor most Americans, their personal data privacy now rivals our Constitution's most basic rights, according to results of a recent survey conducted by James … Read the whole story
The Live Streaming API is being built to allow developers to scale up live video on all the platforms that consumers use, including mobile … Read the whole story
Moonves' current replacement suggests streaming will remain a key part of the company's business, at least as long as he is in charge. The … Read the whole story
Arizona Attorney General Mark Brnovich has launched an investigation into whether the company's location-tracking practices violated a state consumer protection law. Read the whole story
- COMMENTARY
What a month. A trillion-dollar valuation and then the most shorted stock in history -- and just ahead of tomorrow's launches. Read the whole story
Adding to a growing list high of high-level departures, Snap is losing its Chief Strategy Officer, Imran Khan. Read the whole story
From memes to street signs and menus, the machine-learning system is already extracting text from more than 1 billion public Facebook and Instagram images … Read the whole story
- COMMENTARY
The democratization of TV viewing data has opened up the floodgates in terms of allowing digital data providers to activate their audiences against legacy … Read the whole story
VidCon has traditionally been held in June, but for 2019, it will be pushed to July, so it doesn't overlap with the Cannes Lion … Read the whole story
Nielsen will work with Spotify to measure brand resonance and lift among target audiences in the U.S., Canada, Mexico, U.K., Japan, Australia, The Netherlands, … Read the whole story
Among those who opted to buy a digital download, the biggest factors were convenience of buying from any device, which 49% of respondents cited … Read the whole story
