RTBlog
by Joe Mandese
New scientific research indicates video may be less effective than standard or animated banner ads in terms of actually seeing or experiencing an ad's exposure. The research, conducted by Media … Read the whole story
by Gavin O'Malley
Facebook built a machine-learning model that uses assorted engagement signals to identify potentially false photos and video. The coordinated efforts consist of partnerships with … Read the whole story
by The Editor
Today is the deadline for nominations for MediaPost's 2020 'All Stars.' Read the whole story
by Joe Mandese
Storied newsweekly "Time" magazine has been acquired by Salesforce founder-CEO Marc Benioff. Benioff and his wife Lynne are paying $190 million to buy the … Read the whole story
by Alex Weprin
The TV and video analytics firm Ampere Analysis estimates that in 2017, Disney spent around $12 billion on content, NBCUniversal $11 billion, Netflix $6 … Read the whole story
by Wendy Davis
"We believe that it's time for our Congress to take steps, to stand up, and develop our own national framework," US Telecom president and … Read the whole story
by Wendy Davis
"Last month, the California state legislature passed a radical, anti-consumer Internet regulation bill that would impose restrictions even more burdensome than those adopted by … Read the whole story
by Wayne Friedman
A Katz Media survey found that 57% "never heard" of Emmy-nominated shows on cable networks -- the same number for shows on video streaming … Read the whole story
by P.J. Bednarski
But loyalty can fade when SVODs increase rates, with upswings of $6-10 deadly -- half are likely to quit, according to Morning Consult. Read the whole story
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by Wayne Friedman
When an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file. The effort is … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Programmatic and display advertising contribute to the increase in the amount marketers will spend on data, according to the report. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The nominees represent what you might call the four types of TV platforms prevalent today -- broadcast networks, basic cable, pay-cable and streaming. Read the whole story
COMMENTARY
by Melynda Fuller
Snapchat's new media partners will publish "daily editorial units" not governed by length or format. The twist: This content will be mixed with original … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's an unlikely appointment, but telling in terms of Oath's future, as K. Guru Gowrappan, formerly COO of search engine Quixey, becomes CEO for … Read the whole story