Video Insider
by Alex Weprin, Staff Writer
TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is currently in a closed beta
with … Read the whole story
by Alex Weprin
The campaign highlights all of Hulu's offerings, including its on-demand service as well as its live TV streaming service. Read the whole story
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by Gavin O'Malley
Setting itself apart from Facebook, Path was originally designed with mobile platforms in mind. It stressed intimacy by limiting the size of users' friend … Read the whole story
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by Wendy Davis
Two lawmakers are questioning Google over allegations that YouTube collects personal data from children younger than 13. Read the whole story
by Wendy Davis
The DAA says the "Political Ad" icon should take precedence over the "AdChoices" icon privacy symbol that typically appears in the upper right corner … Read the whole story
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by Wendy Davis
Weight loss marketer Roca Labs engaged in an unfair practice by attempting to squelch reviews, a federal judge has ruled. Read the whole story
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by Wayne Friedman
Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in 2016. Read the whole story
by Laurie Sullivan
The investigation is partly based on a report claiming employees sold data and accepted bribes from independent merchants, published in "The Wall Street Journal." Read the whole story
by Steve McClellan
According to a new COMvergence report, the agency won and retained accounts valued at $800 million (estimated annualized billings) during the period. Read the whole story
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by Wayne Friedman
When an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file. The effort is … Read the whole story