TripleLift cofounder-chief strategy officer Ari Lewine says the company's "real time, integrated programmatic addressable ads" will come to market this year. The company is currently in a closed beta with … Read the whole story
The campaign highlights all of Hulu's offerings, including its on-demand service as well as its live TV streaming service. Read the whole story
Setting itself apart from Facebook, Path was originally designed with mobile platforms in mind. It stressed intimacy by limiting the size of users' friend … Read the whole story
Two lawmakers are questioning Google over allegations that YouTube collects personal data from children younger than 13. Read the whole story
The DAA says the "Political Ad" icon should take precedence over the "AdChoices" icon privacy symbol that typically appears in the upper right corner … Read the whole story
Weight loss marketer Roca Labs engaged in an unfair practice by attempting to squelch reviews, a federal judge has ruled. Read the whole story
Connected TV in 2018 has a 27% share of all digital video impressions to date, up from 20% in 2017 and 13% in 2016. Read the whole story
The investigation is partly based on a report claiming employees sold data and accepted bribes from independent merchants, published in "The Wall Street Journal." Read the whole story
According to a new COMvergence report, the agency won and retained accounts valued at $800 million (estimated annualized billings) during the period. Read the whole story
When an ads.txt file is present, all bid requests to a demand-side platform are only from sellers within an ads.txt file. The effort is … Read the whole story