One of the most interesting, refined startups I've seen in the "rewarded, opt-in" ad marketplace is Dabbl, an app that pays users a 5 cents credit per completed engagement. When … Read the whole story
"Delivering a custom ad to every viewer places demands on the ad ecosystem that have never been seen before," a new white paper notes. Read the whole story
Adobe on Monday unveiled technology in Adobe Analytics that surfaces signals that would have otherwise gone unnoticed, with the ability to collect, analyze and … Read the whole story
The organization is expanding its own internal production capabilities and content creation model to complement the group's traditional ad agency partnership model. Read the whole story
As part of a larger effort to outsmart Google and Apple's smart devices, Amazon is offering developers a new design language to build multimedia … Read the whole story
"The request at issue in this litigation involves records that will shed light on the extent to which Russian nationals and agents of the … Read the whole story
The company claims that TotalTV can "reach de-duplicated strategic audiences among more than 120 million households." Read the whole story
A federal appellate court has revived a lawsuit accusing Crunch Fitness of violating a federal robo-texting law by sending three messages to a gym … Read the whole story
A series of emails from Google employees discussed ways they could alter the company's search algorithms to serve information in query results on how … Read the whole story
Marketers need to count on the most positive factors for their media campaign efforts -- creative, targeting, engagement and other ROI metrics. Read the whole story
Challenger brands messaging is focused on the consumer. They favor authentic over aspirational. Read the whole story