These major deals have served to give the acquiring company new scale to more efficiently compete against technology firms with global footprints. Read the whole story
Leveraging its role as an ad "currency" provider, Nielsen this morning unveiled a new service it claims will make digital video directly comparable to … Read the whole story
Estimates put global ad spend at $581 billion in 2018, with most of the growth coming from paid-search and social media ads, according to … Read the whole story
"A uniform federal privacy standard could provide clarity, market certainty, and add fuel to future innovation, while preserving the value and benefit that online … Read the whole story
The companies say they expect the deal to close in the first quarter of 2019, pending regulatory and shareholder approvals. Pandora currently owns approximately … Read the whole story
The Justice Department's plan to convene a meeting of state attorneys general in order to explore whether web companies "stifle" viewpoints is raising concerns … Read the whole story
In a new poll, some 73% of millennials claim they don't watch any video ads through traditional platforms at all. Read the whole story
Powered by Amazon, the new feature lets users search for various products simply by snapping their photo -- or their barcode -- with a … Read the whole story
The goal is to eliminate the data silo, provide a single view of customer data, help companies better govern their data, and support privacy … Read the whole story
Astro, the creator of several email apps, is being absorbed into Slack, an enterprise platform provider. Read the whole story
Not enough publishers have a strong awareness of header bidding, and there is much misinformation about its limitations and how it works. Read the whole story