Programmatic is projected to expand 26.3% to $46.55 billion, according to updated estimates released by eMarketer on the eve of Advertising Week in New York City this week. That's a … Read the whole story
The social media giant has been hit with a data breach that forced 90 million users to log back in. Read the whole story
MediaPost is seeking nominations for our annual "Agency of the Year" Awards. If you would like to nominate any candidates in the following categories, … Read the whole story
There has been a significant shift toward OTT in just the past year, ZypMedia notes. Over-the-top video is the hot new platform for campaigns … Read the whole story
Facebook says it isn't liable for discrimination when landlords and brokers use its ad-targeting tool to prevent housing ads from being shown to women, … Read the whole story
For all the ways marketers target people -- demos, etc. -- character has rarely had a role on Madison Avenue. Until now. Read the whole story
The Screen Actors Guild is asking a federal appellate court to reinstate a California law that requires Amazon's IMDB.com to stop displaying actors' ages … Read the whole story
The integrated ad sales organization will be structured into three areas: sales, client and brand solutions, and revenue and operations. It also affects the … Read the whole story
Pew Research Center found that 59% of teens say they have been the target of online bullies, while 63% say it is a major … Read the whole story
The "exclusive, global partnership" means Teads will supply outstream video and viewable display advertising to the magazine. Read the whole story
Publicis.Sapient is appointing Sooho Choi as senior vice president, travel and hospitality lead to oversee the digital hub's travel and hospitality accounts globally. In … Read the whole story
One in 10 local publishers don't have a website and many aren't present on Facebook. Google also holds inordinate power over their survival, as … Read the whole story
InfiniGrow has built a platform that recognizes each interaction a consumer makes en route to a purchase, assigns data to actions and determines the … Read the whole story
The agreement faces an uphill battle if Democrats win back the House or Senate in midterm elections. Read the whole story