Video Insider
by Alex Weprin, Staff Writer
Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, … Read the whole story
by Alex Weprin
When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu … Read the whole story
by Gavin O'Malley
European regulators are considering a fine in the neighborhood of $1.63 billion. Hackers exploited a vulnerability in Facebook's code that impacted "View As" -- … Read the whole story
-
by Wendy Davis
A new net neutrality law in California, signed Sunday night by Governor Jerry Brown, has set the stage for a showdown between states and … Read the whole story
-
by Wendy Davis
A federal judge has closed the courthouse door on an advertiser who sued Google over allegations of "rampant" and "widespread" click fraud on the … Read the whole story
-
by Alex Weprin
YouTube is beefing up its video advertising solutions for marketers, improving the company's measurement capabilities and adding new functionality to ads. Read the whole story
-
by Gavin O'Malley
Mosseri will be expected to oversee all functions of the business and recruit a new executive team, including a head of engineering, head of … Read the whole story
-
by Laurie Sullivan
The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across … Read the whole story
by Alex Weprin
The service, which launched in a preview form in August, is now officially selling subscriptions. Subscriptions will cost $4.99 per month, or $49.99 per … Read the whole story
by Laurie Sullivan
Sridhar Ramaswamy, who led Google's ad business for the past 15 years, has stepped down to become a general partner at Greylock Partners. Prabhakar … Read the whole story
-
by Ray Schultz
Movie ticket company MoviePass tells lapsed customers they have to opt out or they will be opted back in -- and charged. Read the whole story
-
by Wayne Friedman
Digital media produced the most transactions during the period -- 427, up 8% from the second quarter and 55% higher in terms of value … Read the whole story