Samsung Ads based its research on first-party data from some 32 million Samsung smart TVs in U.S. households. These smart TVs not only allow for inputs from connected TV devices, … Read the whole story
When it comes to over-the-top video, Lesser says he sees a marketplace where advertising is prevalent, despite the current market leaders Netflix and Hulu … Read the whole story
European regulators are considering a fine in the neighborhood of $1.63 billion. Hackers exploited a vulnerability in Facebook's code that impacted "View As" -- … Read the whole story
A new net neutrality law in California, signed Sunday night by Governor Jerry Brown, has set the stage for a showdown between states and … Read the whole story
A federal judge has closed the courthouse door on an advertiser who sued Google over allegations of "rampant" and "widespread" click fraud on the … Read the whole story
YouTube is beefing up its video advertising solutions for marketers, improving the company's measurement capabilities and adding new functionality to ads. Read the whole story
Mosseri will be expected to oversee all functions of the business and recruit a new executive team, including a head of engineering, head of … Read the whole story
The IAB Technology Laboratory on Tuesday announced a blockchain-based protocol that allows companies to manage and track the consent of personal consumer data across … Read the whole story
The service, which launched in a preview form in August, is now officially selling subscriptions. Subscriptions will cost $4.99 per month, or $49.99 per … Read the whole story
Sridhar Ramaswamy, who led Google's ad business for the past 15 years, has stepped down to become a general partner at Greylock Partners. Prabhakar … Read the whole story
Movie ticket company MoviePass tells lapsed customers they have to opt out or they will be opted back in -- and charged. Read the whole story
Digital media produced the most transactions during the period -- 427, up 8% from the second quarter and 55% higher in terms of value … Read the whole story