Social Media Insider
by Gavin O'Malley, Staff Writer
In this country, YouTube now derives 73% of its ad revenues from video, while Facebook dominance in the category continues. Read the whole story
by Wayne Friedman
Total digital video ad spending -- which includes social platforms -- will make up 25% of all U.S. digital ad spending. Read the whole story
by Alex Weprin
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do not typically watch linear TV. Over half are cord-cutters or cord-shavers, per IAB. Read the whole story
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by Wendy Davis
"This case involves the absolute and intentional disregard with which defendants have chosen to treat the personal information of users who utilize the Google+ … Read the whole story
by Alex Weprin
WatchBack is designed to offer users some free content as well as entries into sweepstakes for prizes in exchange for sampling NBCUniversal programming, and … Read the whole story
by Wayne Friedman
The Measurement Partner Program will aid brands and publishers running OTT advertising campaigns on Roku's platform. Read the whole story
by Alex Weprin
The unnamed venture will include a direct-to-consumer offering that spans content and commerce, with daily online content and a weekly unscripted lifestyle TV program. Read the whole story
by Alex Weprin
The Digital Studios Group will create and produce content for the websites of all Discovery properties, including foodnetwork.com and tlc.com, social media platforms and … Read the whole story
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by Wendy Davis
"The resolution of the issues in this case will have a significant impact on a variety of older people who wish to be considered … Read the whole story
by Gavin O'Malley
Marking his first official move since taking the reins at Instagram, Adam Mosseri is taking aim at bullies and anyone else trying to poison … Read the whole story
by P.J. Bednarski
The new online numbers suggest that younger, or at least more digitally adept viewers, may be turning away from TV and toward streaming. Read the whole story
by Melynda Fuller
The new site is intended to better connect with the brand's digital audience, connecting it across social platforms, dedicated original content and the site … Read the whole story
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by Laurie Sullivan
Company execs said they could not be assured the project did not conflict with corporate values in its use of artificial intelligence. Portions of … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Many have passed through the crucible of all that is Google and have emerged on the other side. Let's discuss three of these people. Read the whole story