RTBlog
by Joe Mandese
Two big studies being released this week indicate programmatic is having a profound effect on media planning and buying. Read the whole story
by Gavin O'Malley
The social network is removing 559 Pages and 251 accounts that have consistently broken Facebook's rules against spam and coordinated "inauthentic" behavior. Read the whole story
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by Wendy Davis
In papers filed late Thursday, the FCC argues it has the discretion to reverse its prior rulings, as long as it provides reasons for … Read the whole story
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by Ray Schultz
Friday's security update on the Facebook breach may not sway regulators or class-action litigants. Read the whole story
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by Alex Weprin
Tru Optik's Marketing Cloud product is mapped to 75 million U.S. households, and allows targeting based on traditional metrics like age and gender, as … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The U.S. came in at 12%, followed by the … Read the whole story
by Wendy Davis
Privacy officials in Ireland reportedly launched an investigation into allegations that Twitter violates European privacy rules by refusing to disclose its tracking practices to … Read the whole story
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by Alex Weprin
Even channels sold via Google Preferred, YouTube's premium video inventory, don't disclose data that other content providers make available. The VAB report suggests that … Read the whole story
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by Alex Weprin
News Corp. first announced the deal, valued at around $210 million, in late August. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers still lack the skills to use data correctly, even when they have access to search, location and other types of data. In a … Read the whole story
COMMENTARY
by Greg Sobiech, Op-Ed Contributor
Against the backdrop of multiple data breach scandals and GDPR, it makes sense for alternative search competitors to leverage interest in increasing personal privacy. Read the whole story