Social Media Insider
by Gavin O'Malley, Staff Writer
Messenger is awash in the automated software applications. More than 200,000 bots were now live on the service -- and they're becoming the preferred means for businesses to communicate with … Read the whole story
by Wendy Davis
Marketers suing Facebook over allegations of inflated video metrics say its errors were much worse than it previously acknowledged. Read the whole story
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by Alex Weprin
Hulu could save money by cutting costs associated with offering live-streaming video in favor of more cost-effective on-demand streaming. Read the whole story
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by Alex Weprin
Almost 80% of "cable-keepers," as Adobe and Telaria call them, use a streaming video service. Nearly 25% of their time is spent watching streaming … Read the whole story
by Gavin O'Malley
Facebook is now banning misrepresentations about how to vote, such as claims that people can vote by text message and statements about whether a … Read the whole story
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by Alex Weprin
The deal is for audience targeting with TV segments, allowing marketers to reach specific groups and to target consumers who have already viewed a … Read the whole story
by Wendy Davis
Trump has "intentionally hung a sword of Damocles over the heads of countless writers, journalists, and media entities," PEN America alleges in a new … Read the whole story
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by Wendy Davis
A federal judge won't allow Maine Governor Paul LePage to immediately appeal a decision requiring him to face a free speech lawsuit for blocking … Read the whole story
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by Alex Weprin
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and … Read the whole story
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by Sara Guaglione
Podcasting is paying off for 'Slate," as its portion of the company's revenues is rising. That's why it chose to invest in podcasting over … Read the whole story
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by Ray Schultz
Digital budgets are set to increase marginally for almost two-thirds of those surveyed, Ascend2 reports. Read the whole story
by Chuck Martin
Over the next decade, media and entertainment companies will compete for a share of a nearly $3 trillion cumulative wireless revenue opportunity, according to … Read the whole story