PolicyBlog
"Vermont's attempts to revive ... a repealed regulatory regime are plainly preempted by federal law," five associations state in a new lawsuit. Read the whole story
This year, mobile will account for $76.17 billion of domestic media ad spending -- easily more than the $69.87 billion going to TV, and … Read the whole story
STIRR will be similar to existing streaming video services, like Xumo and Pluto TV. It will include both linear content and on-demand offerings, but … Read the whole story
BIA Advisory Services' report suggests that businesses with 500 or more employees spend on average $4.48 million for advertising and $2.18 million on promotions. Read the whole story
The deal marks an expansion of Cheddar's local news push, which includes business news segments that run on a few TEGNA stations, News12 stations … Read the whole story
"The product we are introducing with Beachfront is to offer real-time implementation at the bid level, to digitally sign the third, second or first … Read the whole story
A search marketer is seeking to revive a suit accusing Google of displaying pay-per-click ads when the search queries contained "negative" keywords -- meaning … Read the whole story
A five-part video series connected to theSkimm's "No Excuses" campaign launched across both outlets. The first episode, which covers absentee ballots, features Conrad Ricamora … Read the whole story
The new add-ons allow Gmail users to add links and attachments from several apps, including Box and Dropbox. Read the whole story
The broadcast network group has promoted veteran Showtime executive David Nevins to a new role -- chief creative officer -- overseeing programming, marketing and … Read the whole story
- COMMENTARY
Brands running organic search strategies on Google should tailor the content to their niche market. That's how Google helps marketers pinpoint the messages that … Read the whole story
