Mobile Insider
by Gavin O'Malley, Staff Writer
Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs. Read the whole story
-
by Wendy Davis
Federal lawmakers should pass privacy legislation that would give consumers a new set of rights, including the right to "have personal data minimized," Apple … Read the whole story
by Alex Weprin
The service will be ad-supported, though not at launch. More expansive ads and sponsorships will come later in the year and in early 2019, … Read the whole story
-
by Gavin O'Malley
Because two executives are better than one, Snap has decided to fill the vacancy recently left by Imran Khan with Jeremi Gorman and Jared … Read the whole story
by Alex Weprin
Pixalate says Disney, Hulu and Volvo were among advertisers that lost money in a massive fraud that affected 11 million mobile devices. Read the whole story
-
by Alex Weprin
The company will "be more discriminating about the content that is provided and the profitability of that content," AT&T Communications CEO John Donovan says. Read the whole story
-
by Wendy Davis
The FTC is seeking empirical research on a host of privacy and security issues. Read the whole story
-
by Wendy Davis
"California has designated itself the nationwide regulator of the internet," the U.S. Chamber of Commerce says in a proposed friend-of-the-court brief. Read the whole story
by Laurie Sullivan
Bing Product Ads produced 61% of all non-brand Bing search ad clicks in the third calendar quarter 2018 -- up 22 points from a … Read the whole story
by Karlene Lukovitz
The 'Food Interrupted' series and whole-grain content bread disclosures continue the company's push to position itself as out to revolutionize the food system. Read the whole story
-
by Wayne Friedman
Advanced TV ad-tech company Simulmedia is adding OTT inventory from its linear TV partners to its system to help marketers gain additional reach. Read the whole story
-
by Laurie Sullivan
Allowing advertisers to use LinkedIn data for search campaigns on Bing suggests Microsoft will move more aggressively to build out advertising services. Read the whole story
COMMENTARY
by Melynda Fuller
A growing portion of American customers support stricter data privacy regulations at home - and a notable voice from the tech world is backing … Read the whole story