Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs. Read the whole story
Federal lawmakers should pass privacy legislation that would give consumers a new set of rights, including the right to "have personal data minimized," Apple … Read the whole story
The service will be ad-supported, though not at launch. More expansive ads and sponsorships will come later in the year and in early 2019, … Read the whole story
Because two executives are better than one, Snap has decided to fill the vacancy recently left by Imran Khan with Jeremi Gorman and Jared … Read the whole story
Pixalate says Disney, Hulu and Volvo were among advertisers that lost money in a massive fraud that affected 11 million mobile devices. Read the whole story
The company will "be more discriminating about the content that is provided and the profitability of that content," AT&T Communications CEO John Donovan says. Read the whole story
The FTC is seeking empirical research on a host of privacy and security issues. Read the whole story
"California has designated itself the nationwide regulator of the internet," the U.S. Chamber of Commerce says in a proposed friend-of-the-court brief. Read the whole story
Bing Product Ads produced 61% of all non-brand Bing search ad clicks in the third calendar quarter 2018 -- up 22 points from a … Read the whole story
The 'Food Interrupted' series and whole-grain content bread disclosures continue the company's push to position itself as out to revolutionize the food system. Read the whole story
Advanced TV ad-tech company Simulmedia is adding OTT inventory from its linear TV partners to its system to help marketers gain additional reach. Read the whole story
Allowing advertisers to use LinkedIn data for search campaigns on Bing suggests Microsoft will move more aggressively to build out advertising services. Read the whole story
A growing portion of American customers support stricter data privacy regulations at home - and a notable voice from the tech world is backing … Read the whole story