RTBlog
A year after launching the Advertising Trust & Transparency Forum and proposing the formation of an "advertising contract exchange," the ad hoc group has delivered on its promise. The exchange, … Read the whole story
Zenith estimates that programmatic ad spend will grow 24% in 2018 -- down from 32% growth in 2017. It is forecast to be only … Read the whole story
A growing trend of embedding malicious ads within ad images could wreak havoc on the advertising industry and cost brands millions this year. Known … Read the whole story
"Both elected officials and the general public have rightfully questioned whether Facebook is capable of regulating its own conduct," Senators Amy Klobuchar (D-Minnesota), Mark … Read the whole story
COO Sheryl Sandberg referenced comments she and CEO Mark Zuckerberg made before Congress, in which they stated Facebook had detected and dealt with several … Read the whole story
- COMMENTARY
Many brands lack the proper metrics from data to prove that the move from traditional to digital media capitalizes on programmatic technology. Read the whole story
The double-digit growth is sure to be seen as a positive by the tech company, particularly as it seeks to bolster its Twitch video … Read the whole story
Despite the relatively nascent U.S. presence, the app intelligence firm SensorTower estimates that TikTok generated $1 million in ad revenue in October alone. The … Read the whole story
The upcoming service, to launch in spring 2019, will include some films from the Warner Bros. film library. It will also feature commentaries, behind-the-scenes … Read the whole story
- COMMENTARY
The Apollo program created the core technologies driving change: robotics, computer hardware and software, and nanotechnology. These developments also impact the advertising and marketing … Read the whole story
In another step to move into a digital future, Hearst has announced that 'Seventeen,' which has been in print since 1944, will cease regular … Read the whole story
The content packages will combine text, video and audio for personal devices, smart screens and public display venues. Read the whole story
Amazon Key, which enables in-car delivery, has had a very positive reception from customers since its launch," GM's Steve London tells "Marketing Daily." Read the whole story
To generate fraudulent impressions, the botnet spoofs real publishers' URLs, sending false signals to ad servers that the impressions came from a CTV device. Read the whole story
- COMMENTARY
Investors are discounting its stock to a 20-month low, and advertising executives question the company's morality and safeguards for brands. Such criticism adds to … Read the whole story
- COMMENTARY
It closed down Google News in Spain when a "link tax" was introduced. The result? Publishers begged to get back free Google links. Read the whole story
- COMMENTARY
AT&T says the next generation of home technology for DirecTV Now, its internet-delivered live, linear TV service, will come in a self-serve box. Read the whole story
COMMENTARYAmazon and Google own voice among smart speakers, but other brands are starting to make some headway. Read the whole story
