Video Insider
For technology-driven video companies like Netflix, Hulu, and YouTube, the product is the platform itself -- the delivery mechanism for the content. These companies have engineers that number in the … Read the whole story
Wall Street analyst Brian Wieser has revised his 2018 U.S. ad growth estimates 1.7 percentage points to 6.5%, and projects 2019 will expand 4.0% … Read the whole story
The Supreme Court on Monday weighed whether Apple will have to face a lawsuit by consumers who say the App Store's pricing model violates … Read the whole story
For all the talk about an exodus of programmatic media-buying going in-house, only about a quarter of ad execs -- both marketers and agencies … Read the whole story
Existing live sports include lots of advertising opportunities. DAZN will need to develop new sponsorship opportunities that make sense in the context of a … Read the whole story
In a complaint filed late last week, Colin Suttles of Austin, Texas alleges that Facebook sent him text messages with verification codes that were … Read the whole story
Although Facebook has not confirmed plans for future war rooms, the approach did appear to produce positive results in the run-up to the midterm … Read the whole story
Bentley, a 18-year DirecTV veteran who had been overseeing the DirecTV Now streaming bundle, will now be executive vice president-GM of direct-to-consumer development for … Read the whole story
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The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the … Read the whole story
- COMMENTARY
While senior marketing executives need to be mindful of budget, no brand can afford to have transparency come at the cost of decreasing performance. Read the whole story
- COMMENTARY
Common technical standards for the industry may help publishers avoid duplicating their efforts. The money they save could be spent on creating original content. Read the whole story
