The Supreme Court on Monday weighed whether Apple will have to face a lawsuit by consumers who say the App Store's pricing model violates … Read the whole story

Existing live sports include lots of advertising opportunities. DAZN will need to develop new sponsorship opportunities that make sense in the context of a … Read the whole story

In a complaint filed late last week, Colin Suttles of Austin, Texas alleges that Facebook sent him text messages with verification codes that were … Read the whole story

Although Facebook has not confirmed plans for future war rooms, the approach did appear to produce positive results in the run-up to the midterm … Read the whole story

Bentley, a 18-year DirecTV veteran who had been overseeing the DirecTV Now streaming bundle, will now be executive vice president-GM of direct-to-consumer development for … Read the whole story

The IAB internet advertising revenue report 2018, for the first six months conducted by PwC and sponsored by the Interactive Advertising Bureau, shows the … Read the whole story

While senior marketing executives need to be mindful of budget, no brand can afford to have transparency come at the cost of decreasing performance. Read the whole story

Common technical standards for the industry may help publishers avoid duplicating their efforts. The money they save could be spent on creating original content. Read the whole story