RTBlog
by Joe Mandese
What if instead of relying on the current loony scape of programmatic media-buying, big advertisers built their own plumbing from scratch, cutting out the multitude of ad tech middlemen? That's … Read the whole story
by Alex Weprin
AT&T's advertising unit, Xandr, will be at the center of its effort to transform the video advertising business. "Consumers clearly like the breadth of … Read the whole story
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by Wendy Davis
"It's time for Congress to pass comprehensive consumer privacy and data security legislation," Senator Ed Markey stated Friday. Read the whole story
by Gavin O'Malley
New reports in 'The New York Times' and 'BuzzFeed' suggest COO Sheryl Sandberg requested research into Soros' investment activity. Read the whole story
by Alex Weprin
The virtual product placement market is getting crowded, with Google, among others, developing their own products. What Ryff says makes their solution singular is … Read the whole story
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by Wendy Davis
"'Vanity searches' consisting solely of a name indicate only that someone is searching for information about that individual -- they do not reveal anything … Read the whole story
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by Larissa Faw, Steve McClellan
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year. Read the whole story
by Sarah Mahoney
"People aren't likely to use laptops... right after dinner, but you can pull out your phone and shop so easily, anywhere," says Comscore. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Some medium-sized deals are in the offing. They are relatively tiny compared to the big ones of a year ago: Tribune Media (valued about … Read the whole story
COMMENTARY
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The decision is another sign that Facebook is fine-tuning the procedures for handling political content after years of withering criticism. But the company is … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Cheetah Digital reports that 45% of total email opens and 58% of clicks occurred on mobile devices in third-quarter 2018. Read the whole story