Social Media Insider
Per a new report, Instagram is becoming the No. 1 social-media platform when it comes to engagement for brands. Read the whole story
The Interactive Advertising Bureau and the Data Center of Excellence released a forecast Wednesday that puts the amount marketers will spend on audience data … Read the whole story
Hulu with Live TV added "more than 450,000" subscribers in Q3. The company is also expected to add more than 3 million subscribers across … Read the whole story
New York Attorney General Barbara Underwood has fined Oath $5 million for allegedly intentionally violating the federal children's privacy law. Read the whole story
A new report from Gartner puts iPhones sales growth at about .7% during the period. Increased competition in China and hitting a saturation point … Read the whole story
Sports doesn't fit into Netflix brand experience, nor does advertising. Cable and satellite and broadcast are the best places for sports, per Ted Sarandos, … Read the whole story
The differentiated OTT strategy is built on direct-to-consumer streaming services, digital studios that sell content to other streaming services, and OTT streaming bundles such … Read the whole story
"More connected devices open more opportunities for streaming and OTT services in the home," stated Elizabeth Parks, senior vice president of Parks Associates. Read the whole story
"This bill would have severe and negative consequences for advertisers and marketers," the ANA says. Read the whole story
"We'll be able to monetize that inventory without automation in the year 2019," says Randall Stephenson, chairman-CEO, AT&T. Read the whole story
Many are using manual processes, with a minority deploying commercial software, TrustArc and IAPP find. Read the whole story
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Publishers may get blocked if they aren't careful about what appears on their websites, such as unmoderated comments from users. Read the whole story
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Timing is uncertain and leveraging blockchain in ad tech has been difficult for a number of reasons. But with growing concerns around fraud, data … Read the whole story
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Shows on the bubble might be wondering if a traditional TV network will keep their project alive for another season. Or, will a lifeline … Read the whole story
