With a young, engaged audience, esports presents a new opportunity for advertisers and marketers looking for the next generation of sports fans, but the relatively nascent genre also brings pitfalls … Read the whole story
Twitter locks accounts if and when they appear to be compromised or in violation of the company's Rules or Terms of Service. As with … Read the whole story
Amazon and Google ranked No. 1 and No. 2, respectively, with Amazon scoring a 6.3 on the index, and Google a 5.6. Facebook placed … Read the whole story
The shopping giant's Super Bowl commercial "Alexa Loses Her Voice" garnered more than 50 million views, 10 million more than the second-place finisher. The … Read the whole story
The growth rate of data used by marketing departments at media companies is projected to jump 50% year-over-year into 2019. Overall, marketers' use of … Read the whole story
"The strategy for right-leaning groups appears to have been to generate extreme anger and suspicion, in hopes that it would motivate people to vote," … Read the whole story
The GAFA tax -- named after Google, Apple, Facebook and Amazon -- would also affect others. France had previously said it would implement this … Read the whole story
Just in time for the holidays, Facebook Messenger is adding several new features, including to the Boomerang and Selfie modes. The company is trying … Read the whole story
Yelp is asking the Supreme Court to turn away attorney Dawn Hassell, who is seeking to force the site to remove negative posts. Read the whole story
Channing Dungey, former president of ABC entertainment, has joined Netflix, intensifying the future battle in the OTT space between Walt Disney and the big … Read the whole story
The investment in New York puts Google's ambitions to grow outside Silicon Valley on par with Amazon and Apple and is part of the … Read the whole story
Alphonso is debuting an extension of its TV ad analytics software and services. NBC's TV station group is the first company working with the … Read the whole story
With sports broadcasting rights up for grabs in 2021, it's important for marketing and media strategists to stay informed on different avenues - so … Read the whole story
The Committee on Foreign Investment in the United States and "Team Telecom" (made up of reps from various government departments) both approved the merger. Read the whole story
The connection between the digital ad giants gives publishers access to more potential buyers of their ad inventories. Read the whole story
Search engine marketing ranked No. 7 on the entire list, but first in terms of the top digital media that big local advertisers buy. … Read the whole story