RTBlog
This week, the ad industry will take a major step toward so-called "omnichannel" integration as MediaMath rolls out a system with digital out-of-home platform Place Exchange that enables advertisers and … Read the whole story
The Weather Company's app dupes users by collecting their precise geolocation data for ad-targeting purposes, the city of Los Angeles alleges in a new … Read the whole story
The goal is to identify casual sharing, then find ways to monetize it without alienating consumers. Synamedia's clients include Comcast, AT&T, Verizon, Disney and … Read the whole story
The move not only confuses enforcement made during vehicle traffic stops, but could bring new challenges to advertisers. Read the whole story
A new study from Shorr Packaging aims to determine the size of the haul and unboxing influencer market and what types of products are … Read the whole story
Previously known as Google Life Sciences, Verily was originally a division of Google X before becoming an independent subsidiary of Alphabet. The unit's projects … Read the whole story
A federal judge has ordered weight-loss marketer Roca Labs to pay more than $25 million for engaging in unfair and deceptive practices, including attempting … Read the whole story
OTT video programmer Cheddar has selected MightyHive as its partner for programmatic advertising services. MightyHive is tasked with extending the reach and impact of … Read the whole story
The U.S. consumer technology industry will reach a record $398 billion in retail revenue in 2019, a growth of 4% from last year, according … Read the whole story
- COMMENTARY
To help answer this question, we're republishing an open letter I wrote to Tim Cook when he took over from Steve Jobs. Read the whole story
- COMMENTARY
Brand demand is increasing at a quicker rate than new talent is developing, so in 2019 we can expect companies with deep pockets to … Read the whole story
- COMMENTARY
It's easy to get tripped up by the GDPR. Here are 15 test cases -- and their likely outcomes. Read the whole story
COMMENTARYI noticed that my sister-in-law's quest to search for a recipe on Thanksgiving didn't include Google or Bing, but rather DuckDuckGo. Read the whole story
COMMENTARYThe annual tech mega-gathering known as CES kicks off Tuesday with a full lineup of Internet-connected gadgetry for all facets of consumer life. Read the whole story
