The Star Is Born actress racked up more than 253,000 mentions across social-media channels, per Talkwalker. Read the whole story
The agreement, which does not include search advertising, gives marketers working with Verizon Media access to 20% more native inventory through the Oath Ad … Read the whole story
Xandr will be bringing first-party data gathered from AT&T set-top boxes to Turner's AudienceNOW ad solution. The company says with this new data, Turner's … Read the whole story
Hulu ended 2018 with 25 million total subscribers across all products -- up 8 million year-over-year. Read the whole story
The information provided by Conviva's solution is geared to the product side of streaming TV, rather than the content side. Ad Insights focuses on … Read the whole story
The company expects earnings to be weak for the first quarter of 2019, due to seasonality, but then strengthen as business conditions -- particularly … Read the whole story
Nielsen says that over the first week of availability, Bird Box's unduplicated reach was 26 million people, slightly more than half of Netflix's cited … Read the whole story
Siding with "The Washington Post," "Baltimore Sun" and other Maryland-area newspapers, a federal judge has partially blocked a new electioneering law in the state … Read the whole story
"This is a nightmare for national security and the personal safety of anyone with a phone," Senator Ron Wyden says. Read the whole story
The decline resulted from news around Samsung's deal with Apple. New Samsung TV users can access iTunes and other Apple content. Read the whole story
According to the sell sheet seen by marketers, sponsoring playlists gives the advertiser "premium brand placement within the playlist" with audio or video messages … Read the whole story
According to Zuckerberg, the real challenge will be facing people whose lives his company affects, for better or worse. Read the whole story
A prospective hotel's social media presence is important to millennials, with 73% saying they check the company's social media feed before booking. Read the whole story
What makes CES 2019 stand out is we're finally seeing many key technology trends become reality. For example, in recent months we've witnessed the … Read the whole story
Yahoo Finance's upcoming subscription service is long overdue. It will reportedly cost about $100 a month, which is still pricey for the average retail … Read the whole story