RTBlog
by Joe Mandese
With economists once again uttering the "R" word, there has been surprisingly little discussion about how a new recession would impact the advertising marketplace. That's probably because
historically, the ad … Read the whole story
by Alex Weprin
The in-house attribution product will track consumers from when they view an ad through purchasing, sign up and other factors. The solution is being … Read the whole story
-
by Laurie Sullivan
Salesforce on Monday introduced a visual search feature and recommendations API through its ecommerce platform for retailers and brands that sell direct to consumers, … Read the whole story
-
by Wendy Davis
Faced with a new privacy debacle, wireless carriers say they will stop selling customers' location data by March. Read the whole story
by Alex Weprin
The big test will come on Super Bowl Sunday -- Feb. 3. The streaming service will have a 10-hour pregame show called "The CBS … Read the whole story
by Wendy Davis
The "Choose Your Own Adventure" book series publisher alleges that its trademark was infringed by Netflix. Read the whole story
-
by Alex Weprin
Outside TV recently struck a deal with Samsung to have its app preloaded onto all new Samsung smart TVs, a deal that will significantly … Read the whole story
by Chuck Martin
Using AI and AR, Beauty 3.0 creates a personalized experience, including recommendations driven by product trials. Read the whole story
by Wayne Friedman
Almost two weeks after its Nielsen deal expired, CBS Corp. and the media-measurement company announced a renewal of its agreement for national, digital and … Read the whole story
by Tanya Gazdik
Spoken word artist Prince EA helped launch the Ford Explorer with a performance that included a call for Americans to take more vacations. Read the whole story
COMMENTARY
by Fred Schonenberg, Op-Ed Contributor
LAS VEGAS -- It's inside Eureka Park, as well as in private meetings around CES, where marketers can find the most exciting startups. Here's … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
About 53 million people in the U.S. now own a smart speaker, including 14 million new owners in 2018, according to the study. Read the whole story